Thursday, November 16, 2006

SnapPages

The goal of SnapPages is to make people rethink how they view online applications and to redefine the term "user-friendly".

Rethink Online Applications
A new wave of online applications are making their way onto the internet, fueled by "technologies" like AJAX and Flash, that act more and more like desktop applications rather then web-based applications. This new "wave" of applications has been coined "Web 2.0".

The problem with most of these new applications is that although they are a huge leap ahead of what used to be on the web, they look and feel more like something that might have been a desktop application 10 years ago. Many of the lessons that have been learned about usability and the importance of overall user experience in the software industry are not being applied to these new online applications.

We hope to change all that with SnapPages and raise the bar for what an online application should be. Our plan is to create a suite of applications that are just as functional and visually impressive as any desktop application out there while taking full advantage of all the added benefits the internet has to offer.

Redefine "User-Friendly"
The biggest problem with the statement "user-friendly" is that it depends on who the developer defines as a "user". It seems that most applications today are created with the idea in mind that the people who will be using their application have used something similar before and therefore it will be very "friendly" to the "user". But what about the millions of other people out there who haven't used a similar application before? Is it friendly if they happen to be the "user"?

The majority of people out there want to use online applications like they use their microwave. Meaning, they want it to do exactly what they need to do and they don't want to spend a lot of time doing it or have to read a manual first. That's why we are going to great lengths to make each one of our applications as intuitive as possible for the real average user. All the SnapPage applications are created with a user interface that makes all of the core functions easily visible and obvious to use.


SnapPages

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